JOB TITLE: Content & Brand Marketing Manager
LOCATION: Big Sky, MT
JOB TYPE: Salary, Full-Time 40 Hours/wk.
The Content & Brand Marketing Manager is responsible for building, managing, and growing our brand presence across digital platforms, in-person outreach, and owned media channels. This role blends content creation, marketing strategy, community engagement, and performance tracking to strengthen brand awareness, drive engagement, and support business growth.
This position will play a key role in shaping how our brand is experienced online, in-store, and in the community—ensuring our messaging is authentic, educational, and aligned with who we are and why we do what we do.
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Key Responsibilities
Content Creation & Social Media
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Stay aligned with platform-specific algorithms and trends to maximize reach and engagement in order to properly manage multiple social media platforms
• Develop a consistent and exciting content schedule that includes series such as tips & tricks, educational features, storytelling, and brand highlights
• Manage and update website media, including fishing reports, blogs, and visual assets
Digital Marketing
• Create regular blog posts and email marketing campaigns
• Track and analyze SEO performance and KPIs to ensure continued growth, relevance, and long-term visibility
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Brand Ambassador & Customer Engagement
• Build authentic relationships with customers, partners, and community members
• Serve as a visible, trusted face of the brand within the community
In-Shop Customer Interaction (Support Role)
• Provide limited in-store customer engagement as part of the role
• Support customers with product knowledge, trip information, and general brand education
• Assist retail staff during high-traffic periods or special events when needed
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Ideal Candidate Profile
• Extensive Fly-Fishing knowledge and experience
• Strong storyteller with the ability to translate brand identity into engaging content
• Highly organized and capable of managing multiple content streams
• Creative, proactive, and trend-aware
• Comfortable working cross-functionally with retail, operations, and leadership
• Skilled in both creative production and analytical performance tracking
• Passionate about community engagement and relationship-building
• Must hold a valid driver's license
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Core Focus Areas
• Brand growth
• Community connection
• Educational content
• Authentic storytelling
• Long-term brand equity
• Omni-channel consistency
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Compensation & Benefits
• Pay: Salary position, compensation based on experience (DOE)
• Schedule: Highly flexible scheduling
• Paid Time Off: PTO package
• Health Benefits: Medical, dental, and vision insurance
• Retail & Gear Perks - In-store discounts, access to rental gear, drift boat, etc, Pro-form opportunites
For all job inquiries, please contact Drew Hay and Kelsey Pitzinger:
DrewHay@GallatinRiverGuides.com and Kelsey@GallatinRiverGuides.com